The War Between PPC (Pay Per Click) and PPV (Pay Per View) Marketing
The modern way of earning advertising revenues on the Internet that has been spearheaded in the last half-dozen years or so is Pay Per Click (PPC) marketing. This is a usually unobtrusive method of placing your ads on somebody else's website or on the right side of Google Search Results page for the keywords you're bidding on. These written ads lead the websurfer to your website splashpage, hopefully from which place you'll make a sale. The advantage for you is, you place all of your ads for free.However,if a user clicks your ads,you pay an amount for each of those clicks.That amount can range from 10 cents to ...20-30$... These ads are predominantly administered by Google AdWords.The ads manifest as sets of words that have been pre-written by you and appear only on webpages where the content is relevant to what you're selling based on the words you've chosen. Some Internet marketers have seen PPC (Pay Per Click) as a goldmine...but many others have felt they do n...