GOOGLE ADWORDS ADS

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through. Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site). This is great because essentially you only pay for RESULTS . THE PAY-PER-CLICK SEARCH PHENOMENON One of the most popular places pay-per-click has become a phenomenon is within search engines and Web directories. For example, let's use one of my own listings. Go to http://www.yahoo.com/ right now and search for "ezine publishing." On the search results page, you'll see at the VERY top a section called "Sponsor Listings." Guess who is listed up here? Yours truly! In fact, at the time I wrote this article, my book site — http://www.ezinequeen.com/tutorial/index.htm — is list...

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results. Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page. Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on ...