Pay Per Click: What's It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through. Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually CLICK on your ad (to get to your offer page or Web site). This is great because essentially you only pay for RESULTS . THE PAY-PER-CLICK SEARCH PHENOMENON One of the most popular places pay-per-click has become a phenomenon is within search engines and Web directories. For example, let's use one of my own listings. Go to http://www.yahoo.com/ right now and search for "ezine publishing." On the search results page, you'll see at the VERY top a section called "Sponsor Listings." Guess who is listed up here? Yours truly! In fact, at the time I wrote this article, my book site — http://www.ezinequeen.com/tutorial/index.htm — is list...