Showing posts from 2007

The 'Matrix' Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.Choose the right key phrase,check the market and calculate the ROI in terms of time and money.I am just trying to redefine "The Boston Matrix" in terms ofkeypharse analysis, hoping that it will help in your investments.There are three steps to it,1. Market2. Competition3. Conversion RatioLet me explain it one by one:-Market: Check different key phrases using suggestion tools likeword tracker, , it doesn't have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google's Adword can also be used.Competition: Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for 'key phrase' in google it says, - Results 1 - 10 of about 4,800,000 for 'key phrase'- this gives t…

The Difference Between Google AdWords & AdSense

A lot of people are confused about the difference between Google's AdWords and AdSense programs. And many times, I have seen web sit owners putting AdSense ads on their sites when it really makes no sense to do so. So, I wanted to give you a brief explanation of the differences between the programs and let you know when it does make sense to put AdSense on your site.

AdWords is a pay-per-click advertising program where you bid on keywords and write ads that appear on Google when people type in those keywords. When someone clicks on your ad, you pay Google however much you bid on the keyword.

AdWords can bring your site instant traffic. You've probably seen these ads on Google on the right-hand side of the screen under "sponsored links" whenever you search for something.

The AdWords program is ingenious in the fact that it is one of the only forms of advertising that lets advertisers target people who are looking for the exact thing they carry. If done correctly, a smart…

What You Need To Know When Gambling With AdWords

Playing the AdWords game is a very big risk. Why? Because you’d have to spend a certain investment to generate the visitors that you need. For example, you will set a budget of $50 per week, and you have set out to pay the PPC program $0.05 per click. This means that, more or less, your PPC campaign will generate 100 visitors for that week. 100 visitors may not be a lot, but if you’re willing to spend that much, the reasoning that most internet marketers have is: why not? But here’s the catch. How can you be sure that those 100 visitors are what you can consider as quality visitors? How can you be sure that those 100 visitors will actually equate to profit somewhere down the line, if not immediately?

But An AdWords Campaign Can Be Very Profitable

Don’t get me wrong, however. An AdWords campaign can be very lucrative. It can create a windfall of profits for your online enterprise… if you know how to play the game.

The fact is, a lot of people fail with an AdWords campaign because they do …

Are You Making The Five Biggest Google Adwords Mistakes?

Are you getting the most out of Google Adwords or are you already doomed?
Even before many people write their first ad, they have already made one of the five killer mistakes that spell disaster for their Adwords campaigns.
Don't be like them. Check out the mistakes below and avoid them.
Mistake One: Targeting the wrong countries
Many people set their Countries and Territories Campaign Settings to 'All Countries and Territories' even though they probably can't sell to all those places. Why pay for a click from someone who will not be buying your products. Think carefully about which countries you can sell effectively too and only advertise to them.
Mistake Two: Don't advertise around the Clock.
Unless you are a truly Global company, there will probably only be certain times of the day when you customers are actively online. Therefore you really should be using the Ad Scheduling feature in the Campaign Settings. Pick your customers good times and don't advertise when …

Golden Tips to Increase Your Adsense Earnings by Adsense Guru

What is the next job to do after joing adsense?
How to increase my earnings?
Every junior adsense publisher will search for the answers to above questions.It is natural because of their poor earnings from adsense.
We have to follow the great tips to increase our earnings. I have discussed the valuable tips to increase the adsense revenue. So apply them for your site or blog and generate more money from your website or blog.

The Golden tips are:
1) Select a top paying keyword to design the have to select the keyword in such a way that it is related to your sites data.Use your top paying keyword in the Heading of your site and in the text.
2)Choose the keyword rich text to attract good ads on your page.
3)Optimize your website with different Adsense Optimization techniques that are available on net
4)Blend you Adsense ads into your web pages
5)Use Google's Custom Channels for each of the ad units on your site
6)Optimize each page for adsense
7)Use the full allowance of…

Beating Adwords - Utterly Dominating Your Niche

Beating Adwords is a new eBook designed to help marketers profit from Google Adwords. Packed full of information and never before released tactics, Beating Adwords has been designed to help both beginners and marketing experts succeed.

This eBook boasts that it can help even beginners to earn up to $300 a day in just a few months but this does sound a little familiar. Like all sales pages for money profiting software and eBooks this promise is some times not really what it seems.

The key to Beating Adwords according to this new eBook is in knowing exactly how Google Adwords works and this eBooks explains this step by step in simple terminology. Beating Adwords also explains how to set up your Google Adwords campaigns and gives detailed step by step instructions to ensure that you get the best return for your money. Another plus to this eBook is that it also explains how to use Adwords even if you don't have a website or products to sell which is an added bonus for most newcomers to…

Overview of Google Adwords

One of the fastest ways to get your website in front of your target customer is to use Google Adwords. Google Adwords is Pay Per Click (PPC) advertising. Using PPC wisely, you can transform a no-traffic website into a high-traffic profit machine literally overnight. However, you can also waste a whole lot of money if you don't plan your PPC campaign carefully.

Let me fist explain what PPC advertising is. Basically, it's a form of advertising in which you create a small 2-3 line text-based advertisement. The ad will have a headline, which is clickable and links to your website.
Here's an example:

Top Cruise Deals
Great deals on all types of cruises.
30% discounts for online purchases.

You can see examples of these ads in action by going to and running a search on any search term. After you run your search, you'll find the PPC ads on the right-hand side of the screen. The owners of each of the ads pay Google a fee each time someone clicks on their a…

Locating the Rank of Your Google AdWords Ad

A Google AdWords advertiser asks in Google Groups if there is an easy way to locate his ad. He says that he located his ad on the 55th page of ads, and that required him to press "Next" 54 times. Is there an easier way?AdWordsPro says that advertisers should not manually hunt for their ads, but rather that they should look at their campaign statistics.I would suggest relying on your account statistics, rather than continually searching for your ad. When you look at the statistics for your keywords in the ad group view, you will see a column for Avg Pos, or Average Position. This is a factual and accurate accounting of the average of all your ad's actual positions, for all it's appearances, per keyword, during the date range at which you are looking. The other option is to use the ad preview page where advertisers can view their ad along with competitors' ads without accruing any impressions.But member Emmanuel makes a good point as well. Why is he on the 55th pag…

Inside AdWords: Introducing ad scheduling

Earn Big Money With The Google Adsense

Most of the Internet marketing community is at least somewhat familiar with Google Adsense. Google Adsense can be a very lucrative venture for some... So having a better understanding of Adsense is definitely worth your time if you're interested in large affiliate revenues requiring minimal effort. Google Adsense Ads are small contextual ads that are published on web sites with the consent of the web site's owner. The ads are created by publishers that are selling products and/or creating brand awareness. The ads that are created are called Adwords and they are also a Google sponsored program. Google Adwords and Adsense run hand in hand. Every time someone does a search on Google or one of their partner networks and clicks on one of the sponsored ads, the person who created that ad will pay Google a predetermined price. This is also known as "pay per click" advertising. Now the beauty of Adsense is that the person who owns or hosts the web site that the Adwords ads a…