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Friday, April 9, 2010

Google AdWords - How to Make Sure You Pick the Right Keywords to Maximize Your Profits

Image representing Google AdWords as depicted ...Image via CrunchBase
When it comes to getting visitors to your site from Google AdWords you have to realize that if you pick the right keywords in your niche market you are going to make more money. In this article I want to show you the right way to pick search terms that will make you a profit and help you grow your business.

Step #1 - You have to make sure you can find at least a couple of competitors who are using the keywords you are trying to use.

The bottom line is that you have to make sure you are not the only one buying traffic from the search terms that you are looking at using.

If you can find one or two good marketers who are using the search terms you are bidding on, that usually means they are making a profit. This means that the traffic is buying stuff that is being sold and you are going to have a better chance at making a profit.

Step #2 - You have to make sure you are only starting with the keywords that match your product.

You have to make sure that when you start out with this source in your niche that you only focus on the search terms that match what you are selling. That way you can be sure you are using the right terms that will give you the most amount of profits.

Don't use the high search volume terms in your niche until you have proven to yourself that you can make a profit off the ones that match your products.

Test out these two strategies so you can start making more money from the search terms in your niche.
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Thursday, April 8, 2010

Google AdWords - The Fastest Way to Get a Higher Click Through Rate on Your Ads

Google Inc.Image via Wikipedia
One of the greatest things about using Google AdWords is the fact that you can increase the click through rate on your ads and get more visitors to your site. In this article I want to show you the fastest way to make this happen in your niche market.

You have to make sure you use the best ads that are already being run in your niche.

What you should do is go through your niche market and find the best ads that seem to be run for all the keywords.

Then what you should to is take it and change it a bit so you are not ripping another person off and run that ad.

Sometimes you only have to change a few words, but you have to make sure you change something.

Use this ad as a base to give yourself a really high click through rate. Once you establish a benchmark with the ad that you are using, you can start testing different versions of it to see if you can increase your click through rate even more.

The reason that you want to use this strategy is because of the fact that you should use an ad that has been proven in your market.

Don't rip the person off, but make sure you use as similar version of the ad so you can get similar results!

If you can't find an ad that is good in your niche, look around at some other markets and see if you can find an ad you can use. Lots of times you will find that good ads in one market will work well in other niches as well.
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Wednesday, April 7, 2010

Google AdWords - Places You Can Go to Do Keyword Research in Your Niche Market

Yellow AdWords from GoogleImage by rustybrick via Flickr
One of the biggest mistakes people make when they are trying to get more keywords for their AdWords campaigns is the fact that they only use the keyword research tools that are available online. In this article I want to show you other places you can go online to do your keyword research so you can find search terms that will make you a lot of money.

Step #1 - Type in the main search term for your niche and analyze the top sites.

What you want to do is look at the top sites that are optimized for the search engines. That way you can see what they are using in their keyword tags.

You will find that they are trying to rank for the search term that you typed in, but they are also going to have their site optimized for a lot of other keywords as well.

You can take the data that they have and use those keywords in your advertising as well. If a top ranked site is telling you that they are using certain search terms to make money, you want to make sure you are using the same ones in your AdWords campaign.

Step #2 - Look at your log files.

You have to realize that you probably have some sort of log files on your site that will tell you which keywords people are using to find your site.

What you need to do is make sure your site is optimized for those search terms so you can get higher rankings in the search engines from the terms that are already working.

Not only that, you can take those terms and bid on them in your AdWords campaign and get more visitors to your site using that strategy as well.
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Tuesday, April 6, 2010

Google AdWords - One Key Secret You Need to Know For Finding Keywords That Will Make You a Profit

When it comes to making a lot of money in your niche market with Google AdWords you have to realize that your success will be because of your ability to find the right search terms in your niche that you can bid on. In this article I want to show you one secret you need to know for finding keywords that will make you a profit.

The One Secret You Need To Know:
Only focus on keywords that will bring you buyers! I know this sounds simple and easy, but you have to realize that most people who use this traffic source do not pay attention to this and they end up losing money.

People are so focused on getting more and more visitors to their site that they forget about the fact that they are going to have to make a profit. So what you have to make sure you do is only use the keywords in your niche market that have been proven to drive buyers to your competitor's sites. That way you will know that you have a better chance at making a profit if you use those keywords.

You have to make sure you avoid the mistake that most people make of trying to get a lot of traffic to your site and then somehow convincing the visitors to buy from you. Just focus on the search terms that have been proven to bring buyers and your work will be a lot easier and your profits will be a lot higher. Once you master this step, then you can start adding in more search terms and try and make them work to your advantage.

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Monday, April 5, 2010

Google AdWords - 2 Simple Ways You Can Track Which of Your Keywords Are Making You Money

Image representing Google as depicted in Crunc...Image via CrunchBase
One of the biggest problems people have with making a lot of money using Google AdWords is the fact that they can't figure out which keywords are working to make them a profit. In this article I want to show you 2 simple strategies you can use to track your search terms so you can figure out which ones are making you a profit.

First Way - Make sure you use the AdWords tracking in your account to track leads.

What you need to do is make sure you turn on your keyword tracking when you launch your campaign. That way you can track with search terms are making you the most amount of money and which ones are losing you money. The best thing to do when you are doing this is to track leads. That way you can get more data on your keywords as you will get more leads then you will get more sales. So make sure you don't track sales when you are using this tool! You want to only track your new leads.

Second Way - Use an analytics program to figure out which keywords are working.

The reason that you want to use an analytics program is because you can get more data on which keywords are working in your niche market. You can see which search terms are giving you the best time on page & the best results. Then you can take the results from both of these tools and figure out which search terms you need to focus more on and which ones you need to cut from your campaign. If you do the above strategy you will likely make more money in the long run using this source.
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Sunday, April 4, 2010

Google AdWords - Why the Content Network Works So Well to Get Cheap Traffic to Your Site

Google Inc.Image via Wikipedia
When it comes to getting a lot of visitors to your site you have to realize that the Google Content Network is a great source that you can use to make this happen. In this article I want to show you why the Content Network works so well to get cheap traffic.

Reason #1 - Not as many people are using this network to get visitors to their site!

You have to realize that a lot of people are still focused only on using the Google Search Network in their niche market.

They think that it is better and will get them more visitors then the Content Network will get them. That means there is not as much demand on the Content Network and the price for traffic is not as high.

Reason #2 - A lot of people are still worried about the fact that the Content Network is not proven yet.

You have to realize that when most people don't understand something, they usually think it is not going to work. That is how it is with this network as well!

Most people don't know how it works and are worried that because it is so new that it will not work for them, so they stay away from it and tell everyone all the reasons why it will not work for them in their niche market.

Those are the main two reasons why this network is so good & why the traffic is so cheap. So make sure you are start using it right away so you can get more visitors to your site and make more money.
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Saturday, April 3, 2010

Principles of Facebook Direct Marketing

Facebook, Inc.Image via Wikipedia
In today's world there are several affective ways to market and advertise anything you desire online. Google has reinvented the internet and what it is today, but let's not forget about the other ways of driving traffic to your site. When advertising to anyone on the internet, the easiest way to have your site seen by the most people is by advertising it on a search engine or network that has the most amount of traffic. Obviously, today that is Google followed by Yahoo, then MSN.

Those are only search engines. Social networks such as MySpace, Twitter, and Facebook have blown up into a social monster that no one has every witnessed in the past decade. Although MySpace is still very active with just over 70 million users, Facebook has taken the cake with nearly 400 million people worldwide and growing! How would you like to advertise you site or product to that many people and be able to choose the type of people to advertise to? Well you can do just that with Facebook Paper Click Marketing.

Facebook offers paid advertisements on their network. The coolest thing about Facebook marketing is that you choose the people you want to market to. You're able to choose the ages of people that your ad will be seen by. You can also select the area of interest that matches other people's so only those will be able to view your site. Not only is this important, but it is also cost affective. With Facebook advertising you can market to only those who you think will be best qualified for your special offer.

Here are some quick and easy principles when it comes to using Facebook to market your product. Facebook ads should always consist of shiny objects. Since Facebook allows you to place a picture in your ad, it is imperative that you use a picture that catches the eyes of your customers. Unlike Google, Facebook ads will not show the URL your ad is linked to. Facebook will also show your ad at random.

Some of the best ad examples should tell a story, ask a question, and or even promise some amazing benefit. What's even better, Facebook actually lowers your cost per click drastically if your ad has a high click thru rate! The more popular your ad, the cheaper it will cost to run it. Get your business on steroids today by creating a Facebook ad that will appear in the eyes of potentially hundreds of millions!
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Google AdWords - Why Your Keywords Determine Your Success With This Traffic Source

Image representing Google AdWords as depicted ...Image via CrunchBase

When it comes to getting a lot of visitors to your site using Google AdWords you have to realize that if you are going to make a lot of money with this source you have to have the right keywords. In this article I want to show you exactly why your keywords determine your success with this source in your niche market.

Reason #1 - Every search term will give you a different quality level of visitor!

You have to realize that every single term you use in your niche market to get visitors to your site will give you a different quality level of visitor. I have a site in the aviation market that teaches people how to buy and sell single engine airplanes. I used to bid on the term "aircraft" and found out over time that I could not make a profit with that keyword. It was not relevant enough for my site! I make way more money using terms like "airplane for sale" and other related terms.


Reason #2 - You can get your traffic for less money if you stay away from the wrong search terms.

You have to realize that a lot of people are only focused on using the search terms that get all the traffic and search volume. You have to realize that those are the keywords that will cost the most amount of money for you to buy traffic from. So make sure you stay away from them because you will have to work a lot harder to make a profit. When it comes to your success with this source you have to realize that your keywords are going to determine your success!
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Thursday, January 28, 2010

PPC : Tips on How to Create a Successful Campaign

Image representing Bing as depicted in CrunchBaseImage via CrunchBase
To launch a PPC or Pay Per Clicks Campaign is as simple as A, B, C's. As a matter of fact, you can easily have your own PPC ads campaign in a matter of minutes. We all know that PPC's are one of the best and fastest ways for a website to increase its site's traffic or visits. This also happens to be the reason why most advertisers are currently using this form of service for them to attract their target traffic. But more often than not, many advertisers are failing on their PPC campaigns.

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