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Saturday, April 3, 2010

Google AdWords - Why Your Keywords Determine Your Success With This Traffic Source

Image representing Google AdWords as depicted ...Image via CrunchBase

When it comes to getting a lot of visitors to your site using Google AdWords you have to realize that if you are going to make a lot of money with this source you have to have the right keywords. In this article I want to show you exactly why your keywords determine your success with this source in your niche market.

Reason #1 - Every search term will give you a different quality level of visitor!

You have to realize that every single term you use in your niche market to get visitors to your site will give you a different quality level of visitor. I have a site in the aviation market that teaches people how to buy and sell single engine airplanes. I used to bid on the term "aircraft" and found out over time that I could not make a profit with that keyword. It was not relevant enough for my site! I make way more money using terms like "airplane for sale" and other related terms.


Reason #2 - You can get your traffic for less money if you stay away from the wrong search terms.

You have to realize that a lot of people are only focused on using the search terms that get all the traffic and search volume. You have to realize that those are the keywords that will cost the most amount of money for you to buy traffic from. So make sure you stay away from them because you will have to work a lot harder to make a profit. When it comes to your success with this source you have to realize that your keywords are going to determine your success!
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