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Showing posts from December, 2007

The 'Matrix' Help For Keyphrase Analysis

Keyword analysis is a major part of search engine marketing.Choose the right key phrase,check the market and calculate the ROI in terms of time and money.I am just trying to redefine "The Boston Matrix" in terms ofkeypharse analysis, hoping that it will help in your investments.There are three steps to it,1. Market2. Competition3. Conversion RatioLet me explain it one by one:-Market: Check different key phrases using suggestion tools likeword tracker,inventory.overture.com/d/searchinventory/suggestion/or www.espotting.com/popups/keywordgenbox.asp , it doesn't have to be perfect as we are just looking for keyphrases with high search shares.Choose as many as possible with promising market.Google's Adword can also be used.Competition: Search in Google or yahoo and see how many sites are listed under respective key phrase search.For example when I search for 'key phrase' in google it says, - Results 1 - 10 of about 4,800,000 for 'key phrase'- this gives t…

The Difference Between Google AdWords & AdSense

A lot of people are confused about the difference between Google's AdWords and AdSense programs. And many times, I have seen web sit owners putting AdSense ads on their sites when it really makes no sense to do so. So, I wanted to give you a brief explanation of the differences between the programs and let you know when it does make sense to put AdSense on your site.

AdWords is a pay-per-click advertising program where you bid on keywords and write ads that appear on Google when people type in those keywords. When someone clicks on your ad, you pay Google however much you bid on the keyword.

AdWords can bring your site instant traffic. You've probably seen these ads on Google on the right-hand side of the screen under "sponsored links" whenever you search for something.

The AdWords program is ingenious in the fact that it is one of the only forms of advertising that lets advertisers target people who are looking for the exact thing they carry. If done correctly, a smart…

What You Need To Know When Gambling With AdWords

Playing the AdWords game is a very big risk. Why? Because you’d have to spend a certain investment to generate the visitors that you need. For example, you will set a budget of $50 per week, and you have set out to pay the PPC program $0.05 per click. This means that, more or less, your PPC campaign will generate 100 visitors for that week. 100 visitors may not be a lot, but if you’re willing to spend that much, the reasoning that most internet marketers have is: why not? But here’s the catch. How can you be sure that those 100 visitors are what you can consider as quality visitors? How can you be sure that those 100 visitors will actually equate to profit somewhere down the line, if not immediately?

But An AdWords Campaign Can Be Very Profitable

Don’t get me wrong, however. An AdWords campaign can be very lucrative. It can create a windfall of profits for your online enterprise… if you know how to play the game.

The fact is, a lot of people fail with an AdWords campaign because they do …