Showing posts from July, 2008

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is optimized for will result in actual sales or conversions. Choosing Bid for Placement advertising can help ensure that you get what you pay for and pay as little as possible to do it.
How You Know if Pay Per Click is Right for You
The single biggest mistake most PPC advertisers make is paying a higher amount for visitors than they can afford. Pay per click search engines are ideal to generate traffic if you already know what it costs to generate one sale or conversion. By not going over their predetermined amount, advertisers can dramatically increase the likelihood of their websites' success.
High-End Pay Per Click is Not Right For You if…
There are millions of websites online but only a smal…

Understanding Google AdWords

Google AdWords
Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in a separate section down the left side of the screen.
Google AdWords provide an inexpensive advertising venue for businesses to advertise products or services to a targeted audience. Advertisers have the ability to control their budget, target their advertising based on keywords. Advertisers are also free to determine the ad contents.
Google AdWords allow for nearly instant traffic, which can be turned on and off. Traffic results can be measured, providing information on what is successful, what isn't and what needs to be changed. AdWords can be found that work by running a test campaign.
Benefits to AdWords
Advertisers bid on keywords, the more an advertiser is willing to pay the higher the likelihood the ad will appear higher in position in the list of ads served. Google, invariably wanting to make the most from advertisers, de…

The War Between PPC (Pay Per Click) and PPV (Pay Per View) Marketing

The modern way of earning advertising revenues on the Internet that has been spearheaded in the last half-dozen years or so is Pay Per Click (PPC) marketing. This is a usually unobtrusive method of placing your ads on somebody else's website or on the right side of Google Search Results page for the keywords you're bidding on. These written ads lead the websurfer to your website splashpage, hopefully from which place you'll make a sale.
The advantage for you is, you place all of your ads for free.However,if a user clicks your ads,you pay an amount for each of those clicks.That amount can range from 10 cents to ...20-30$... These ads are predominantly administered by Google AdWords.The ads manifest as sets of words that have been pre-written by you and appear only on webpages where the content is relevant to what you're selling based on the words you've chosen.
Some Internet marketers have seen PPC (Pay Per Click) as a goldmine...but many others have felt they do no…

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer. Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by displaying Google AdWords ads.
Google AdSense makes selling advertising space easy, as they handle everything for you. With access to a database of 100,000 advertisers, you'll never have to worry about finding advertisers for your website again.
The concept is simple. If you have a quality site that provides content, such as articles, you may qualify to display Google AdWords text ads on your web pages. If your site is approved, you will receive a portion of the pay-per- click payment.
The great thing about Google's sophisticated advertising system is that the ads that display on your web pages are relevant to your content. They scan each page to determine w…

Adsense: How to Make Money With Ads by Google

The chances are that you've seen "Ads by Google" on a variety of websites and perhaps wondered what they were all about. The fact is that you can probably get "Ads by Google" on your own site and if you do, you can look forward to getting paid by Google.
The system is called Google AdSense and it does two things really neatly.
First of all it allows virtually any website owner to make some money without having to do too much - all you do is paste some code that Google gives you into your web pages. This code creates the ads that you see and when someone clicks on one of these ads they go to the advertiser's site. The advertiser is then charged for the click by Google and Google shares the money with you. You don't have to worry about billing a load of different companies or anything else: this is all done for you as part of the AdSense service.
That much is fairly straightforward and good news.
But the really clever thing about AdSense is that the ads y…

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success?

Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI!
By Mark Meyers

If you are not familiar with Using Google Adwords, please check out my getting started article here:

Basically, with Google Adwords you can put your ad in front of people as they are searching for information and solutions online.

Many people will tell you that you need to find hundreds and hundreds of targeted key-words for your product or service.

This is true because the more keywords you find, the more visitors you could attract.

However, there is a bit of a learning curve to get a good steady campaign and Return On Investment (ROI) with Google Adwords.

The one thing you really have to remember and focus on with Google Adwords is to...

Always use your keywords as often as …

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template.
Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any…

What is Google AdSense?

In the mid 1990’s websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.
Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google’s straightforward approach to a banner/content-free home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website…