Friday, December 26, 2008

AdWords Tips - Here Are 3 Tips to Have You Running Profitably in Less Than 7 Days!

Google is seen as a leader in search engine industry and now a leader in advertising. Many of their competitors are trying their best to topple Google with different advertising models to generate more revenue. But Google's AdWords is still the undisputed king of advertising. Advertisers prefer this from any other tool because it easy, inexpensive and very effective. Here are some tips that you could use:
1. Test different positions and creative
How much difference will there be in your net profit being in the first, second or third position? It all depends on your industry, creative and other people bidding on your keywords. Test your creativity in different positions and the most effective one with respect to ROI. You can also test your creativity by writing different ads and running them evenly. Go with the creative that gives the highest ROI.
2. Optimize your landing page
Do not use your homepage as landing page unless you sell your products in your homepage. Always opt for direct link to a page where they can directly buy your product. Make your landing page relevant and reflect the personality of your business.
3. Optimize your creative
This is easy to do when you know what you are doing. Choose words that are compelling to your niche market. Use all the superlatives that you can think of. You can even capitalize some words, but go slow with all caps - it doesn't mesh well with other people. Keep all ad copy relevant, because otherwise you could make people angry if they end up not finding what they are looking for.

Monday, November 17, 2008



Tuesday, October 14, 2008

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.

It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the "easy way to get money with affiliate programs" is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

The following tips can help you to get maximum benefit of your AdWords Campaigns.

1) Build your own unique "landing page" for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your "landing page" low.

2) Include a form allowing the visitor to enter his/her e-mail address in order to get more information about the product or service you are selling. Do not sell, pre-sell. Try to build a long term "trused relationship" with your visitor. Offer free gifts or freebies to motivate your visitor to enter his/her e-mail address. Of course, consider this information confidentially. Use an autoresponder to follow-up your potential customer. You could dedicate one e-mail to describe your product or service in detail, enhancing the value for your potential customer. Explain why this product or service will add value.

3) User Ad Groups to manage "keyword families". Each Ad Group should be dedicated only to one Keyword family, i.e. all variants of a Keyword choosen to advertise your product. Example, if your Keyword is "shoes", try a Ad Group with "Blue Shoes", "Red Shoes", "Mountain shoes" and so on. Use Wordtracker.com to find Keyword families. Use a high number of negative keywords to avoids clicks with no sales (i.e. -free to prevent freebies seekers to click on your ad). With the time, create a good number of selected negative keywords for your campaign.

4) Include in the text of your Ad the Keyword choosen in 3) This (key)word will be printed highlighted and will lead to a higher CTR (Click Thru Rate), lowering your costs.

5) Include in the text of your Ad a line for the Benefit of your Product, i.e. Discount, short term opportunity. Explain in few words why the customer should click your Ad.

6) Mention explicitely the price of your product or service. This will prevent freebies seekers to click on your Ad and generate costs and no sales

7) Create at least 20 different Ad versions per Keyword Group. Monitor the CTR of each ad and finally delete all versions with low CTR, keeping the most successful Ad versions. Experts create usually hundred of variations. Experiment, test, evaluate, change and keep only the best results.

8) Exclude the "content search" option to reach highly targeted traffic. Only in the case you have an amazing conversion rate, activate this option to maximize your profits.

9) Calculate the value per visitor on a regular basis. Just divide the achieved earnings in a given period (i.e. weekly) thru the clicks in the same period. This is your maxium CPC (Cost per Click). Adjust your maximum bid accordingly. Try to maximize profits, not just to lower the CPC.

10) Track your ads carefully. Google provides a tracking facility you can ad in your "thank you" page after each sale. Monitor closely which keywords convert and which not. Delete Keywords which obviously do not convert.

If you monitor your Ads on a regular basis and take care of the topics mentioned here, you may have a great benefit also from the new system used by Google. Try to differentiate yourself with high quality and content from your competition and enjoy your profits!

Saturday, September 27, 2008

Inside AdWords: Conversion tracking Site Stats logo is now optional

Inside AdWords: Conversion tracking Site Stats logo is now optional

Inside AdWords: Getting the Reports You Want

Inside AdWords: Getting the Reports You Want

Inside AdWords: Google TV Ads partnering with Bloomberg TV

Inside AdWords: Google TV Ads partnering with Bloomberg TV: "Today, we announced that we're partnering with Bloomberg TV to offer their national inventory to advertisers through the Google TV Ads platform. Bloomberg TV is a 24-hour business and financial news channel, reaching over 54 million households in the US.

This builds on our partnership with NBCU, announced earlier this month, and will provide advertisers with broader audience reach and access to desirable viewer demographics. Starting later this year, Google TV Ads advertisers will have access to premium inventory on Bloomberg TV, so stay tuned for further announcements. Currently, advertisers can target Bloomberg TV through our DISH Network inventory available on the Google TV Ads platform. Our partnership with Bloomberg TV means that advertisers will be able to reach all Bloomberg TV viewers in the US.

For more details on our partnership with Bloomberg TV, please see the announcement on on our Traditional Media blog."

Saturday, August 30, 2008

Is Pay Per Click your Best Marketing Bet?

You may already have heard of this method to get people to your web site. From my point of view and experience it turns out to be expensive and you have to write the ads yourself, pay for them, and change and maintain them to be the correct ones to work and be the right price in competition with many others.

When people search for a particular topic like healing a headache or other malady, they will see in the column to the right an ad that when clicked on takes the person to their web site selling the book or service on healing headaches.

Advertisers pay a set amount for every time the ad is clicked by a prospect. This is referred to as a click through rate or ctr.

Yes, there are benefits: The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is good.

More benefits include your control over the keywords that best represent your product. The PPC model allows you to decide how much you are willing to pay per customer. You only pay for the click throughs, and these are your targeted audience seeking your solutions.

After using Overture and being disappointed, while doing a Google search recently, I noticed the small sponsored ads on the right hand side of the page were a type of pay per click called Google Adwords. I do know people who are successful with this company.

While this search generates targeted website traffic, the downside? You have to study what key words work best, and the best ones are much more expensive than other ones.
The popularity and growth of pay per click had also made it expensive.

The Horror Stories of Pay Per Click

Story One. One submitter got hooked because it was fast, exciting and easy.

Within days of learning about pay per click, she was generating 1,000 clicks per day to her various campaigns. She thought she was seeing success in pay per click.

In the early days of ppc, that may have been true because bids on popular keywords were just pennies a click. When her popular keywords were around $1 dollar per click, she actually lost $100’s of dollars per day. Along with that, her keys words got disabled and were disapproved.

Where were the sales? At the end of the first week, her adwords produced only $75 from over 5000 adwords. Count the loss!

You can shorten your learning curve if you like by taking a course in adwords, but you can just as well take a teleclass from a respected internet marketing coach who knows all of the ins and outs and do what’s already tried and true—as in this book. If you want to be more successful, go to Adwords-Hints.com/pay-per-click. Find tools for keyword analyzing, lowering costs and increasing click throughs. http://tinyurl.com/5nb46

Story two. One web-savvy friend used ppc ads in Google for a set of how to video for building a motorcycle, then a race car. Her sales were affiliate ones. At first, she invested $4000 and got back $7000 one month, but when more competition entered the field, her sales were not high enough for her efforts.

Story three One health author put a short ad in Google for a diet to heal a specific disease and her solutions. She said she sold 4,000 books within months that only cost her $400 in ads. Her ad led straight to her book’s sales letter.

This success story shows that if your book is narrow enough in its focus, you may want to try ads because there won’t be any competition, but if you have a general personal growth or business book, you will have to pay too much per key word to make any real money.

Story four. Although I already was successful with internet promotion, I thought I should try the Overture pay per click program. My web master helped me and charged me about $350. She did take care of the changes for a while, but then I had to do it myself. Using www.goodkeywords.com helped a bit. The less expensive key words didn’t work, and the more expensive cost too much. After losing around $800 I let go.

You may want to learn the lesson yourself, or you may want to invest far less money in ongoing internet promotion that is already tried and true over many years.

Thursday, August 28, 2008

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they don’t even sell? Or fail to provide the basic information people need to make the decision to buy? Here’s a cautionary tale-- with a happy ending.


I’m looking online for lamp shades. I go to Google and click on the top Sponsored Link in the right column: Expo.com. I’m taken to their “Lighting and Fans” page. There are 29 links in the left navigation, but no lamp shades. So I do a keyword search. Products Found = 0. All I can do is wonder why they wasted my time and their money, and move on to the next ad.


Clicking on the second ad takes me to a home page with a “Shades” tab. I click on that and arrive on a page with information about sizes and a link to the lamp shade collection.

I start browsing and find one I’m interested in. The text instructs me to “Click on lamp image for detail.” I guess they mean lamp shade image. I click, and to my surprise, I see the exact same thumbnail I was looking at, but now I have four color choices and an “ad to cart” button.

OK, I’m a designer. I can appreciate subtlety. But what’s the difference between White, Off-White, Beige and Coffee? All this site shows me is a little grey photo-- but “Dirty” isn’t one of the color choices.

I see the toll-free phone number at the top of the page. I call (during their normal business hours) and get voicemail. They say my call is very important to them, but I’m not so sure...


Back to Google, click on another ad which takes me to a page with lamp shades (YAY!). I can sort by nine different criteria, but even so, I don’t see exactly what I want.

There’s a link to talk to a lighting consultant. I’m skeptical, but I call. Someone answers the phone! I explain what I want and I’m told I need a custom shade. This company doesn’t make them, but the consultant refers me to two other sites where I can order custom-made shades.

Even though I didn’t find what I was searching for I really appreciate this experience. I’d be happy to return to this site and do business with this company in the future.


Have some respect for your customers. Think about their needs and do everything you can to meet them. If you’re advertising a product for sale it should be available on your site. If you expect people to make a choice, provide the information and pictures they need to feel comfortable making a decision. And even if you can’t make the sale today, you can and should offer a good customer experience because there’s always tomorrow.


If you place an ad for a product your site should sell that product. Don’t waste your money bidding on keywords for products you don’t sell.

If someone clicks on your ad they should be taken to a relevant landing page. Don’t make people hunt around or do a Search on your site. Show them what they’re looking for right away.

Give them the information they need to make a good decision. Don’t expect them to guess what your product is "really" like.

Tuesday, August 26, 2008

Google Adwords Guide

You probably have already heard about the new marketing tool from Google.com on the Internet. Their advertising service is called “Adwords” and allows you use Google.com for marketing. Your ads will be displayed on Google’s website when people initiate a search. Your ads can also be displayed very targeted among many thousand websites that partner with Google in a program called “Google AdSense”. Adwords is the Google.com version of a pay-per-click advertising model. That means users click on your ad and will be redirected to your website or a specific URL that you have selected when creating your ad campaign.

What do you need to know about Adwords? Adwords is a way to spend a lot of money on advertising very very fast. BUT – Adwords is also a way to spend marketing money very selective to a targeted audience. Adwords can be very expensive for the advertiser if not properly planned and tested.

When you setup a Google Adwords ad campaign, you choose certain keywords for which your ad will appear on search results on Google.com. You also specify the maximum amount of money that you are willing to pay for each click. Remember - the Google Adwords program is a PPC (Pay per Click) model and you only pay when someone actually clicks on your ad and hence visits your website.

It is very important to select the right keywords for your business ad. Going with too generic keywords that everyone will not be very effective and very expensive. Play a little bit with the Adwords keyword and campaign settings just to get a feeling how expensive the generic keywords for your business and industry are. You will realize soon that you need to be creative and careful with the usage of keywords.

Google recommends using different spelling variations and plural versions of your keywords to reach the best target audience. This is a good approach, as not every one of your potential new customers will search for a keyword in the same way as everyone else. Some people will use plural versions and others will use singular versions.

Exact matching of keywords in Google user queries requires you to place square brackets around your selected keywords. Example: [web hosting]. Your ad will now only show when users search exactly the phrase ‘web hosting’. Your ad will not show if other words are included in the search string or the words are entered in a different order.

Another keyword matching option is the phrase option. This is very similar to the exact matching of keywords in a search in the sense that the keywords must all be present and in the right order. However your ad will still show up in search results even if other words are present in the search. To make use of phrase matching you must include your keywords in quotes. Example: "web hosting".

Negative matching is the final option available for your Adwords advertisement. This option allows you to block your ad being shown if a certain word is present in the search query of the Google user. This allows you to reduce the number of possible clicks on your ad in non-relevant searches and therefore to keep your cost low. It also helps you to make sure that your ad is not shown to users who will not be interested in your products. If your keyword is 'web hosting' but your web hosting is based on the Linux operating system and not based on a Windows Operating System then by using negative matching you can choose to have your ad not shown for search queries with 'windows web hosting'. In this case 'windows' would be your negative keyword. You simply place a dash in front of your negative keyword to use this option. Example: -windows

Using the here described ways of selecting keywords will help you to be more successful with Google Adwords. Google also allows you be very specific for which geographic area your ads will be displayed. You go from global to country and even state or city specific settings. Especially local businesses now will have it much easier to use Google Adwords for their specific local markets.

Well, you got the idea how to be very specific how you select your keywords and combinations of keywords. But how do you actually select the right keywords? In order to get the most out of Adwords, you must have a list of great keyword and phrases. If your keyword list is not good enough, you will be punished with paying too much for your advertising. Write down the top search terms that you can think of. Ask friends and family how they would use Google to find your product (without searching for the business name itself).

A competitor of Google actually offers a free tool, which will allow you to find out how popular the keywords are that you selected. Find this free tool here and use it for your advantage:


Create a list of the most popular keywords. Now add words to the actual keywords. Use words that would describe your specific product or service. Now use these phrases or word combinations when setting up a Google Adwords campaign to find out how much you would have to pay per click to get your ad onto the first page on a Google search.

If the keywords selected by you are very expensive to use you should consider rewording or using different combinations. Maybe concentrate on a certain niche to find lower priced keyword options.

When testing new campaigns make sure that you limit your exposure by amount of money you want to spend per day as well as you should set a date / time limit. It’s easier to activate a campaign again if it works just fine for you. If you fail to set limits you might spend lots of money in a very short time – money you can’t get back. It is gone ….

Another way to save money on your Adwords advertising campaign is to wait for the end of the month. It’s funny, but many folks follow a plain rule to start their advertising in the beginning of the month. By the time the 25th of a month is there they have spend most of their money on their campaigns already. For you this means that the prices for many popular keywords might be more affordable for you.

If you are advertising specific products with your ads, link to the specific product page and not to your homepage. 95% of the people who click through to your website will not really be willing to start another search on your website to find the product mentioned in your ad.


Frequently revisit your campaigns and compare prices and results. The Internet is a fast changing environment. What works one day, might not necessarily work the next day. Keep track of everything – maybe create a spreadsheet.

Sunday, August 24, 2008

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social Security
system (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an
even more acute problem), but this baby boom is revolutionizing
the way that pay per click advertising is being spread across the

One of the early participants in this pay per click baby boom was
Google, with its AdSense program. With this program, Google
shares pay per click revenue with a huge number of individual
partner websites that carry a few pay per click ads that are
distributed by Google. In essence, this creates a whole bunch of
little pay per click locations (websites) throughout the Internet
and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the
computer hardware folks refer to a distributed processing.
Instead of trying to draw everyone to a large pay per click
search engine site, little groups of pay per click ads are spread
widely across thousands of locations (websites) all over the

Actually, this distributed processing or propagation technique is
not limited to pay per click advertising. For example, Amazon
uses a similar arrangement (called Amazon Associates) to sell the
products it carries on amazon.com and ClickBank has a sales
program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most
commercial hubs on the Internet will be shifting to this
propagation concept as time progresses...all of those individual
partner websites that carry the message/proposition will
constitute the vast army of worker ants that keep the queen ant
alive and healthy.

From a pay per click marketing perspective, these programs make
brilliant use of leverage while providing highly targeted
prospects for the paying advertiser.

There are, of course, some interesting things that occur as a
result of all of this stuff. For example, consider what I call
the "cross fertilization effect": Suppose a person goes to
yahoo.com and performs a search that leads them to one of my
websites that happens carry Google AdSense ads and that visitor
then clicks on one of those ads...the net result is that Yahoo
natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual
webmaster needs to exercise a little restraint and avoid the
temptation to go overboard by plastering these ads all over your
website and thereby diluting your own primary message/proposition
and confusing your hard earned visitor. When properly used,
these ads are just ancillary or complementary content that you
are providing to enhance the information and opportunities that
you are providing to your visitor...if something happens to
strike a responsive chord with your visitor, you might make a
little pay per click money.

If properly used, these propagation programs can result in the
classical "win-win" situation. However, if you over do it, this
can quickly turn into a loss for you (the individual webmaster)
and a win for your pay per click partners that are distributing
the ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep on
getting better! Stay alert, and light on your feet, and the
opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery",
but I don't think I'm far off the mark about where things are
heading. With that, I'm off the soapbox and wishing you
success in whatever you do online!

Friday, August 22, 2008

A Fundamental Overview Of Pay Per Click Search Engines

Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a
successful pay per click ad program are constant monitoring,
analysis, and refinement.

Pay per click search engines offer a way to buy your way to the
top of search results for any term you wish. With proper
management, and a clear focus, pay per click search engines can
offer some of the most well targeted and economical advertising
on the Internet.

Pay per click advertising works through a bidding process, and
the ads appear prominently on the results pages of search engines
such as Google and Yahoo. The highest bidder for a particular
word or phrase receives top placement, and depending on the
engine, the top three to five bidders also generally also receive
placement on the first page of unpaid search results.

Fundamental questions to be addressed when formulating a pay per
click search engine strategy include the following:

When is the top pay per click bid necessary for highest
conversion, and when will bidding for a second or third place
position create a more attractive return on investment (ROI)?

How can you keep your PPC bids from cannibalizing your search
efforts on other (non pay per click) search engines?

What percentage of your pay per click budget should go to each
search engine?

Does either Google Adwords or Overture work better for your
particular product or service? Or, perhaps neither one is
appropriate from a return on investment (ROI) perspective.

It is of critical importance to focus sharply on identifying
the search terms that convert most frequently for your particular
site, eliminating those that don't perform, and most importantly,
calculating and maximizing your return on investment.

The cost structure of pay per click is action-driven and each
time a user clicks your ad, the pay per click engine deducts the
amount of your current bid from your account. Pay per click
offers a high level of assurance that your ad is reaching the
proper target.

Pay per click campaigns, however, are not perfect. Without
CONSTANT monitoring, you sometimes risk incurring advertising
costs that can spiral out of control, focusing on terms that
don't convert well for your product or services, or falling way
down in position during a bidding war.

PPC advertising can be a great help to a site's success, but only
with very close supervision and a thorough knowledge of the
unique characteristics of each PPC search engine.

Wednesday, August 20, 2008

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead to
legions of highly targeted visitors breaching the moat
around your site, and demanding to pillage your products! On
the other hand...

Adwords is also a great place to drain your advertising
dollars if you're not careful. Like any other automated
system, it requires constant feeding and attention to keep
you from wondering just why you spent hundreds of dollars
and received a paltry return on your investment. Here's 7
great ways I've found to do just that, (and yes I've been
guilty of several of these to one degree or another.)

1. - Not getting enough keywords, and I don't mean just
numbers. Good ones. A lot of people run a search on their
favorite keyword tool and pick the top ten or twenty words
or phrases getting the most traffic, thinking somehow that
THEY will beat all the others using these keywords. There is
a reason why these keywords are so popular: everybody and
their grandmother are bidding on them! A much better
approach is to come up with at least a couple hundred,
better a couple thousand words that you have a shot at
getting a high ranking for. After all, if you have 1800
keywords and can get a top 8 (first page) position for most
of them, you'll see a lot more clicks than you will chasing
the top dollar words. If you get a hundred of the lower tier
words giving you a couple of visitors a day, well, you do
the math. Not only that, but often the less expensive words
are altogether more specific, delivering far more targeted

2. - Not creating adgroups. You should use this function! It
can help you focus your advertising much more effectively.
By arranging your keywords in tightly focused groups of 10-
30 phrases, and writing a keyword-specific headline for each
of them, you have a much greater ability to see what's
working and what's not. Also gives you a chance to test
different headlines and text copy.

3. - No negative keywords. This you gotta do. And it's so
easy. Simply add -free (or whatever else you don't want
associated with your searches) and you won't end up paying
for a lot of clicks for people who weren't interested in the
first place.

4. - Using only broad keyword searches for their keywords.
When you're paying for this stuff, you want to be as
specific as you can, particularly if you're playing in a
very competitive market. Why hope that a broad search will
return someone interested in what you're selling? Better to
get as focused as you can on the words they may be searching
for. Google helps you with this by giving you more
information on the impressions and click-throughs than you
can handle, but be pro-active, and prune the dead wood after
100 or so impressions. If they haven't produced by then, the
odds of them improving by leaps and bounds are not great.

5. - Not testing and rotating your ads. Even a small change
in a headline or ad text can make a HUGE difference!
Particularly headlines. Your ad text won't be read if the
headline is boring or uninviting. Learn to write killer
headlines, and do not be afraid to test and rotate your ads.
Also don't be shy about deleting ad groups if they're not
clicking through enough. Remember, you've got a list of
several hundred words; either these aren't right or the
headline/text need tweaking. Test, test, test!

6. - Not using the content targeted feature wisely. This is
a tricky one. Google, in it's infinite wisdom, seeks out
alternate avenues to show your ads, thus delivering
substantially more clicks to your campaign. Trouble is,
though, you have no control over this, and it IS your money.
If you are attempting to run a tightly focused campaign on
limited funds, this one is a potential budget buster. It can
easily rack up a lot of clicks, but are they of worth to
you? In my experience, the CTR is ALWAYS a lot lower. I
guess it could make sense for large campaigns with a very
popular product, but for the most part, you'll want to be
very careful. Which leads me to my last, and most important
dollar-drainer of all.

7. - Not having a GREAT sales page. This one is the hardest
to fix, but without doubt the most important. All the clicks
in the world won't mean a thing if the sales page you're
sending your hard-earned visitors to doesn't get the job
done. If it's your product, there's hope! You can address
these issues, and after testing and more testing, can
correct and come up with a page that sings! If you're an
affiliate, you might consider a separate landing page, where
you might offer a sincere testimonial in an attempt to
presell the product more effectively. (That is not a bad
strategy even with a good sales page, as personal
recommendations go a long way!)

There you have it. 7 Great ways to lose infinitely more than
your shirt!

Monday, August 18, 2008

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .

When a person searches Google for a word or phrase related to your product or something on your web site, the Google search return will display your ad.

When your ad appears on the Google Ad Words page, you only have to pay for the ad if the visitor clicks on it. Even if the ad appears 10,000 times, you only pay if the ad is clicked on.

The cost per click for Ad Words can be as little as five cents.

Google provides extensive reporting showing which words and phrases produce the most click throughs for your ad.

You can set up as many ads as you like, for as many different products and web pages as you like. There is no cost to set up an Google Ad Word campaign - and you can modify your campaigns as often as you like.

Seven tips to getting the most from your Google Ad Word investment

1. Avoid highly searched single words - The biggest mistake made when purchasing Ad Words is trying to buy a single highly searched word. Doing so may seem logical, as more searches means more times your ad is displayed.

But choosing single highly searched words puts you in competition with lots of people who are willing to pay a lot for those same words (often because they have more money than sense). These single words can cost $9-$20 dollars per ad click - making them tremendously expensive to buy.

Rarely can a single word represent your product - so don't invest in these expensive single words.

2. Choose phrases - When people use the search engines, they generally search for specific information or a solution to a specific problem.

They don't search for 'videos', but will instead search for 'video on scuba diving'. So instead of buying the very expensive word 'video', you would want to buy the ad word 'scuba diving video'. Buy phrases, not words.

3. Go for Relevancy - not frequency - When it comes to ads, you want to display your ad only when it is relevant to the search. That's when it will be the most cost effective.

If someone is actually looking for what you have for sale, then that's when you want your ad to appear. The way to get a relevancy to your ad is to choose ad phrases based on the way people search - phrases looking for a solution or an answer.

In almost all cases, searchers use words and phrases that are familiar to them, and not always will they use proper english, the correct technical terms, or the correct spelling. For that reason, choose search phrases that reflect the potential misuse or words or spellings, and choose many different combination of words and phrases that might be entered.

So don't just buy the phrase 'scuba diving videos'. Consider phrases such as 'learning to scuba dive', 'scuba diving training', 'scuba diving dvd', 'scuba diving information' . . . and other words and phrases that someone interested in learning more about the subject matter would use to search.

4. Avoid the crowd - Before choosing Google Ad Words, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads - when you buy those words, your ad is the only ad shown - which makes your ad really stand out.

If the ad word has several ads, and more ads repeating on the 2nd and 3rd page of the Google results, look for a better phrase or word.

When I do this, I have two browser windows open - one with my Google Ad Words entry form, and one with Google search. I search for words and phrases, and when I find one with no ads which is relevant to my product, I add that phrase to my Google list.

5. Write your ad carefully - Your Google AdWord Ad is limited to a headline, two lines of text, and a link to your site. Not much to work with, but certainly enough to attract interest and clicks.

Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many Ad Words, just search Google - and search for terms related to your product to see how others are using Ad Words.

Don't not use the spam approach in your Ad Words - these are a definite turn off.

6. Set a realistic budget - When you create your ad word campaign, you set your maximum spending budget per day. If you exceed your budget Google will let you know.

7. Check the results and revise the list - Google Ad Words provides extensive reporting features which show the performance of all your words and phrases. By viewing these reports you can quickly see which words and phrases are giving you the best click throughs.

Knowing which phrases produce the best results can help you come up with similar words and phrases to add to your Google Ad Words list - and this can increase click throughs and sales.

Google Ad Words do work - if you follow a solid strategy and don't get into a bidding war with others for single words.

Saturday, August 16, 2008

Pay Per Click : Very Expensive Without Expert Help

Despite being online using email since 1995, at the start
of the summer of 2004 I had no idea what pay per click was.

During that summer, I had taken some time off work and was researching online opportunities. This led me to Ebay,
various get rich quick type scams, and then an email
referral to marketing using pay per click.

What was pay per click, I remember asking.

Days of research later, I learned that pay per click (also called ppc) was a type of search marketing where advertisers pay a set amount every time their ad was clicked by a
prospect. This is known as a click thru, click through rate
or ctr.

The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is tremendous.

Performance based advertising is not only cost efficient
and effective, but it is track-able and user-friendly. The advertiser, you, in this scenario has control over the
keywords that best represent your product.

The PPC model allows you to decide how much you are willing
to pay per customer. Unlike banner ads that demand payment
on a cost per thousand basis, the only viewers you pay for
are those that are actively seeking your product or service.

In a Google search, I learned the small sponsored ads on the right hand side of the page were a type of pay per click
called Google Adwords.

I discovered that the pay per click world was huge, with millions of clicks delivered by hundreds of search engines
such as Overture, Find What, ePilot, Enhance and GoClick.

The great benefit is the cost-effective, highly targeted website traffic that this type of search generates.

However, the massive popularity and growth of pay per click
had also made it very expensive.

For example, Google Adwords allowed me to set up campaigns
and see them live within 15 minutes. This was very, very exciting and very addicting.

Within days of learning about pay per click, I was
generating 1,000 clicks per day to my various campaigns.
I thought I was seeing success in pay per click.

In the early days of ppc, that may have been true because
your bids on popular keywords were just pennies a click.

By the time I was hitting it, popular keywords were around
$1 dollar per click and I was actually losing hundreds of dollars per day.

Worse yet, my keywords were being disabled and my ads
were getting disapproved.

Then I started watching for sales. I kept watching, and watching, and watching and by the end of that first week,
my 6,800 adwords clicks had produced only 3 SALES for $55.

I was crushed. My brand new online business had already lost $500. This is when I realized just how steep the learning
curve was.

I signed up for free-5 part email courses on Adwords and
pay per click. I learned about converting traffic into
sales, avoiding the curse of disabled ads, return on investment, finding niche keywords and lowering my cost
per click.

The bottom line is pay per click campaigns can bring large numbers of highly targeted visitors to your website. The industry is growing rapidly, it is hugely competitive and campaigns can become prohibitively expensive.

Success of any pay per click campaign comes down to paying
pay a reasonable price for each visitor, that each visitor
is highly targeted, and that you continuously monitor and
track your positions.

Thursday, August 14, 2008

5 Tips to Pay-Per-Clicking

I’m here to give you some helpful tips with Pay-Per Click advertising which I learned over the past year. The following 5 Tips will help you target your specific audience, and help reach over 85% of internet users in a fast and effective way.

1. Bid on low cost relevant words

When you do your research you need to find words that not only define you website or services but are low cost and have little competition. You will also want to build a wide base of keywords, about a 30 or so to gain the maximum click through rate.

2. Qualify your Title and description

This one is simple; remember the 30 keywords you got; now you make up 6 to 7 ads with 3 to 4 keywords in them. By using the keywords in your title and description it is a fact that you can increase your click through rate by almost 40%.

3. Use unique landing pages

Now if you are promoting an affiliate product or a matter of fact any product you need to us unique landing pages. You should strive to create landing pages that have a review of the product you are selling. Reviews can increase your sales by 50% or more.

4. Use a professional URL

There is nothing more that will turn a buyer off from buying a product then having a URL that looks like an affiliate link. When you pick a domain name make sure it is keyword rich, descriptive and related to the product you are selling.


Do not diverge from your budget. Calculate how much you will make per sale? What percentage of your visitors will buy? How much you are paying per click? Set a base limit on your cost per click around .08 to .10 cents. Remember you are only looking to make a profit.

Overall you will need to keep tweaking your ads in order to get the best Click through rates. Oh yea, start of with one or two products and build you campaigns around them, then repeat the process. Remember if you spend $200 in advertising and you make $1000 from you product, you just made $800.

Tuesday, August 12, 2008

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.

I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Google's Adwords program, you can post your ad, pay a $5 sign-up fee and have highly targeted traffic to your website within an hour. How is that for efficiency?

Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.

I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.

Once that testing period is over, however, it's time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, it's time to put together a plan on how you are going to optimize your website.
The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.

Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.

When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:

1. Add Content

2. Add Backlinks

Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.

I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.com's directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.

When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.

As for content on your site, try to include about 200-500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don't worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.

There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.

In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.

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