A Fundamental Overview Of Pay Per Click Search Engines

-
Forbes magazine has reported that pay per click ad sales are
expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a
successful pay per click ad program are constant monitoring,
analysis, and refinement.

Pay per click search engines offer a way to buy your way to the
top of search results for any term you wish. With proper
management, and a clear focus, pay per click search engines can
offer some of the most well targeted and economical advertising
on the Internet.

Pay per click advertising works through a bidding process, and
the ads appear prominently on the results pages of search engines
such as Google and Yahoo. The highest bidder for a particular
word or phrase receives top placement, and depending on the
engine, the top three to five bidders also generally also receive
placement on the first page of unpaid search results.

Fundamental questions to be addressed when formulating a pay per
click search engine strategy include the following:

When is the top pay per click bid necessary for highest
conversion, and when will bidding for a second or third place
position create a more attractive return on investment (ROI)?

How can you keep your PPC bids from cannibalizing your search
efforts on other (non pay per click) search engines?

What percentage of your pay per click budget should go to each
search engine?

Does either Google Adwords or Overture work better for your
particular product or service? Or, perhaps neither one is
appropriate from a return on investment (ROI) perspective.

It is of critical importance to focus sharply on identifying
the search terms that convert most frequently for your particular
site, eliminating those that don't perform, and most importantly,
calculating and maximizing your return on investment.

The cost structure of pay per click is action-driven and each
time a user clicks your ad, the pay per click engine deducts the
amount of your current bid from your account. Pay per click
offers a high level of assurance that your ad is reaching the
proper target.

Pay per click campaigns, however, are not perfect. Without
CONSTANT monitoring, you sometimes risk incurring advertising
costs that can spiral out of control, focusing on terms that
don't convert well for your product or services, or falling way
down in position during a bidding war.

PPC advertising can be a great help to a site's success, but only
with very close supervision and a thorough knowledge of the
unique characteristics of each PPC search engine.

Comments

Post a Comment

Popular posts from this blog

Google AdWords - How to Make Sure You Pick the Right Keywords to Maximize Your Profits

-
Image
Image via CrunchBase When it comes to getting visitors to your site from Google AdWords you have to realize that if you pick the right keywords in your niche market you are going to make more money . In this article I want to show you the right way to pick search terms that will make you a profit and help you grow your business . Step #1 - You have to make sure you can find at least a couple of competitors who are using the keywords you are trying to use. The bottom line is that you have to make sure you are not the only one buying traffic from the search terms that you are looking at using. If you can find one or two good marketers who are using the search terms you are bidding on, that usually means they are making a profit. This means that the traffic is buying stuff that is being sold and you are going to have a better chance at making a profit. Step #2 - You have to make sure you are only starting with the keywords that match your product. You have to make sure that when you s
Read more

Google AdWords - The Fastest Way to Get a Higher Click Through Rate on Your Ads

-
Image
Image via Wikipedia One of the greatest things about using Google AdWords is the fact that you can increase the click through rate on your ads and get more visitors to your site. In this article I want to show you the fastest way to make this happen in your niche market . You have to make sure you use the best ads that are already being run in your niche. What you should do is go through your niche market and find the best ads that seem to be run for all the keywords. Then what you should to is take it and change it a bit so you are not ripping another person off and run that ad. Sometimes you only have to change a few words, but you have to make sure you change something. Use this ad as a base to give yourself a really high click through rate. Once you establish a benchmark with the ad that you are using, you can start testing different versions of it to see if you can increase your click through rate even more. The reason that you want to use this strategy is because of the fact t
Read more

Google AdWords - Places You Can Go to Do Keyword Research in Your Niche Market

-
Image
Image by rustybrick via Flickr One of the biggest mistakes people make when they are trying to get more keywords for their AdWords campaigns is the fact that they only use the keyword research tools that are available online. In this article I want to show you other places you can go online to do your keyword research so you can find search terms that will make you a lot of money. Step #1 - Type in the main search term for your niche and analyze the top sites. What you want to do is look at the top sites that are optimized for the search engines . That way you can see what they are using in their keyword tags. You will find that they are trying to rank for the search term that you typed in, but they are also going to have their site optimized for a lot of other keywords as well. You can take the data that they have and use those keywords in your advertising as well. If a top ranked site is telling you that they are using certain search terms to make money, you want to make sure
Read more