We Are Right In The Middle Of A Pay Per Click Baby Boom

-
No, this baby boom will certainly not swamp the Social Security
system (sort of a bad joke for those that live in the United
States, but many other countries...most notably Japan...have an
even more acute problem), but this baby boom is revolutionizing
the way that pay per click advertising is being spread across the
Internet.

One of the early participants in this pay per click baby boom was
Google, with its AdSense program. With this program, Google
shares pay per click revenue with a huge number of individual
partner websites that carry a few pay per click ads that are
distributed by Google. In essence, this creates a whole bunch of
little pay per click locations (websites) throughout the Internet
and hence the term "pay per click baby boom".

Conceptually, programs like AdSense are similar to what the
computer hardware folks refer to a distributed processing.
Instead of trying to draw everyone to a large pay per click
search engine site, little groups of pay per click ads are spread
widely across thousands of locations (websites) all over the
Internet.

Actually, this distributed processing or propagation technique is
not limited to pay per click advertising. For example, Amazon
uses a similar arrangement (called Amazon Associates) to sell the
products it carries on amazon.com and ClickBank has a sales
program called CBAdwords which operates in a similar fashion.

According my trusty Ouija board, it seems likely that most
commercial hubs on the Internet will be shifting to this
propagation concept as time progresses...all of those individual
partner websites that carry the message/proposition will
constitute the vast army of worker ants that keep the queen ant
alive and healthy.

From a pay per click marketing perspective, these programs make
brilliant use of leverage while providing highly targeted
prospects for the paying advertiser.

There are, of course, some interesting things that occur as a
result of all of this stuff. For example, consider what I call
the "cross fertilization effect": Suppose a person goes to
yahoo.com and performs a search that leads them to one of my
websites that happens carry Google AdSense ads and that visitor
then clicks on one of those ads...the net result is that Yahoo
natural search provided Google pay per click with some revenue!
Aren't these fun times that we're living in?

As these programs continue to proliferate, the individual
webmaster needs to exercise a little restraint and avoid the
temptation to go overboard by plastering these ads all over your
website and thereby diluting your own primary message/proposition
and confusing your hard earned visitor. When properly used,
these ads are just ancillary or complementary content that you
are providing to enhance the information and opportunities that
you are providing to your visitor...if something happens to
strike a responsive chord with your visitor, you might make a
little pay per click money.

If properly used, these propagation programs can result in the
classical "win-win" situation. However, if you over do it, this
can quickly turn into a loss for you (the individual webmaster)
and a win for your pay per click partners that are distributing
the ads. As in many things, moderation is important.

It's a constant sea of change, but the good things just keep on
getting better! Stay alert, and light on your feet, and the
opportunities will just keep on coming your way.

The above are just some observations from "the peanut gallery",
but I don't think I'm far off the mark about where things are
heading. With that, I'm off the soapbox and wishing you
success in whatever you do online!

Comments

Post a Comment

Popular posts from this blog

Google AdWords - How to Make Sure You Pick the Right Keywords to Maximize Your Profits

-
Image
Image via CrunchBase When it comes to getting visitors to your site from Google AdWords you have to realize that if you pick the right keywords in your niche market you are going to make more money . In this article I want to show you the right way to pick search terms that will make you a profit and help you grow your business . Step #1 - You have to make sure you can find at least a couple of competitors who are using the keywords you are trying to use. The bottom line is that you have to make sure you are not the only one buying traffic from the search terms that you are looking at using. If you can find one or two good marketers who are using the search terms you are bidding on, that usually means they are making a profit. This means that the traffic is buying stuff that is being sold and you are going to have a better chance at making a profit. Step #2 - You have to make sure you are only starting with the keywords that match your product. You have to make sure that when you s...
Read more

Google AdWords - The Fastest Way to Get a Higher Click Through Rate on Your Ads

-
Image
Image via Wikipedia One of the greatest things about using Google AdWords is the fact that you can increase the click through rate on your ads and get more visitors to your site. In this article I want to show you the fastest way to make this happen in your niche market . You have to make sure you use the best ads that are already being run in your niche. What you should do is go through your niche market and find the best ads that seem to be run for all the keywords. Then what you should to is take it and change it a bit so you are not ripping another person off and run that ad. Sometimes you only have to change a few words, but you have to make sure you change something. Use this ad as a base to give yourself a really high click through rate. Once you establish a benchmark with the ad that you are using, you can start testing different versions of it to see if you can increase your click through rate even more. The reason that you want to use this strategy is because of the fact t...
Read more

Google AdWords - Places You Can Go to Do Keyword Research in Your Niche Market

-
Image
Image by rustybrick via Flickr One of the biggest mistakes people make when they are trying to get more keywords for their AdWords campaigns is the fact that they only use the keyword research tools that are available online. In this article I want to show you other places you can go online to do your keyword research so you can find search terms that will make you a lot of money. Step #1 - Type in the main search term for your niche and analyze the top sites. What you want to do is look at the top sites that are optimized for the search engines . That way you can see what they are using in their keyword tags. You will find that they are trying to rank for the search term that you typed in, but they are also going to have their site optimized for a lot of other keywords as well. You can take the data that they have and use those keywords in your advertising as well. If a top ranked site is telling you that they are using certain search terms to make money, you want to make sure ...
Read more