Is Pay Per Click your Best Marketing Bet?
You may already have heard of this method to get people to your web site. From my point of view and experience it turns out to be expensive and you have to write the ads yourself, pay for them, and change and maintain them to be the correct ones to work and be the right price in competition with many others. When people search for a particular topic like healing a headache or other malady, they will see in the column to the right an ad that when clicked on takes the person to their web site selling the book or service on healing headaches. Advertisers pay a set amount for every time the ad is clicked by a prospect. This is referred to as a click through rate or ctr. Yes, there are benefits: The opportunity to place your ad directly in front of a prospect at the exact moment they are searching for your product or service is good. More benefits include your control over the keywords that best represent your product. The PPC model allows you to decide how much you are willing to pay per c...