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Sunday, March 9, 2008

PPC Keyword Research - Why PPC Keyword Research Is Critical For A Successful PPC Campaign

Do you want to have a successful PPC (pay per click) campaign? Then there are several elements you need to take into account. This article will discuss what these elements are and how to find the best keywords for your ppc campaigns fast.

These include such basics as PPC keyword research, bidding, ad copy writing, landing page copy writing, and overall Web usability and tracking, which you are probably familiar with. Today we will focus on two important tips for developing your PPC keyword list.

Words & Location

Any successful shop owner will tell you that location is one of the most important factors in achieving success. In the same way, the cornerstone of any successful PPC campaign is your list of keywords. Your choice of keywords impacts both the quality and quantity of visitors to the site.

Say NO to client keyword requests

During a meeting with a new PPC client, you'll be handed a list of keywords that the client wants to use. They might feel that they must have a particular keyword because it is the only one capable of driving business. It is usually best to gently decline. The problem with accepting a client's list of keywords is that you are limiting yourself to their pre-conceived notions. By using your own PPC keyword research skills, you can genuinely find a better solution than what the client is asking for.

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